One District One Product (Bobbili Veena) – Vizianagaram District

One District One Product (ODOP) Initiative and Action plan:

One District One Product (ODOP) is an initiative by the Government of India with the goal of selecting, branding and promoting at least one product from each district in the country to facilitate comprehensive socioeconomic growth across all regions. The scheme adopts the ODOP approach to leverage the advantages of scale in terms of input procurement, access to common services, and product marketing.

Under this initiative, Vizianagaram district has Bobbili Veena selected as its ODOP product made in the village of Bobbili in Andhra Pradesh. The Bobbili Veena is unique in their design and very exclusive for its musical tunes. Miniature form of bobbili veena is utilizing as prestigious mementos/ presentations. This Bobbili Veena is made with Jack Wood.

Details of the District Nodal Officer:

Details of the State Nodal Officer:

Action Plan

1. To conduct training programs to increase number of practicing artisans in this craft.
2. To promote Bobbili Veena in national, international level through social media, e-commerce flat forms for better market.
3. To involve artisans or Veena plating artisan in more domestic/ national/ International level exhibitions for better business contacts & exposure.
4. To conduct awareness programs on ecommerce, social media flat forms.
5. To provide better financial assistance.
6. To provide required tool kits, equipments for more productivity.

List of Activities Being Undertaken by District Administration under ODOP Initiative:

As Prime Minister of India have initiated for the promotion of indian handicrafts to diminish china product and to uplift our heritage crafts, local artisans. District is working on development, promotion, marketing for local handicraft as per the current trend.

• Promoted Bobbili veena in all social Medias with Gi, ODOP tagging.
• Better publicity done for the craft in local media, News papers, you tube channels.
• In the financial yr. 2023-24, The state has involved Bobbili veena with live musical veena plating program by artisan in prestigious Global summits, expo’s in Andhra Pradesh, Delhi and other states like G20, Bharat Tex at Delhi; G20, GIS at Vizag, international exhibitions etc.,
• Govt. of AP have conducted many valuable exhibitions and involved local craft, artisans for better promotion, market.
• Lepakshi handicrafts emporiums across the india (APHDC Ltd.,) have taken initiations of developing QR codes to display with this craft and packing for better, easy promotion of craft.
• Motivating artisans for productivity & purchasing most of all veenas making in the cluster from CFC/CDC common facility center available in Gollapalli, Bobbili Mandal to Lepakshi Handicrafts Emporiums (AP Handicrafts Development corporation ltd.,)

Bobbili Veena

BOBBILI VEENA

Vizianagaram (Bobbili) District. The erstwhile Samsthanams-Nuziveedu, Vizianagaram, Bobbili and Pithapuram continue to remain as main craft pockets for the production of Veena and Thamburas in Andhra Pradesh. Adding to Violin making, Mrudangam and Tabla are also made in Vizianagaram. These instruments are carved out of jack wood.

The artisans of Bobbili also specialize in manufacturing miniature forms that are gifted as mementos during the music festivals in Andhra Pradesh and Tamil Nadu.

Bobbili displays varied designs like the ones with a Lion Head and Peacock Head. The instruments manufactured in Andhra Pradesh are considered superior in quality and are preferred by musicians.

Downloads

ODOP Redressal
Suppliers of Bobbili Veena

For any further information or query, kindly contact:

Sri Vishwa, Executive Director, APHDCL (Lepakshi),Ph.No: +91 8978644688