One District One Product (Bobbili Veena) – Vizianagaram District

One District One Product (ODOP) Initiative and Action plan:

One District One Product (ODOP) is an initiative by the Government of India with the goal of selecting, branding and promoting at least one product from each district in the country to facilitate comprehensive socioeconomic growth across all regions. The scheme adopts the ODOP approach to leverage the advantages of scale in terms of input procurement, access to common services, and product marketing.

Under this initiative, Vizianagaram district has Bobbili Veena selected as its ODOP product made in the village of Bobbili in Andhra Pradesh. The Bobbili Veena is unique in their design and very exclusive for its musical tunes. Miniature form of bobbili veena is utilizing as prestigious mementos/ presentations. This Bobbili Veena is made with Jack Wood.

Details of the District Nodal Officer:

Officer Name Designation Mobile Number
Sri.R.V.Murali Krishna District Handlooms and Textiles Officer, Vizianagaram 8008705688

Details of the State Nodal Officer:

Department Name Officer Designation Contact Details
Department of Handlooms & Textiles Commissioner of Handlooms & Textiles State Nodal Officer
Department of Industries Joint Director O/o Commissionerate of Industries State Nodal Officer,
Department of Fisheries Deputy Director O/o Commissionerate of Fisheries State Nodal Officer,
Department of Horticulture Deputy Director O/o Commissionerate of Horticulture State Nodal Officer,
Department of Agriculture Deputy Director of Agri (Crops),O/o Commissionerate of Agriculture State Nodal Officer,
AP Handloom Weavers Cooperative Society (APCO) VC & MD State Nodal Officer
AP Handicrafts Development Corporation Ltd Executive Director O/o VC & MD State Nodal Officer,
AP Food Processing Society State Lead, PMFME O/o CEO, APFPS State Nodal Officer,
Girijan Cooperative Corporation VC & MD State Nodal Officer
S.No Place of Exhibition Dates No. of Days No. of Artisans To be Organized by
1 Thematic Exhibition at Visakhapatnam showroom premises 01-07-2024 to 05-07-2024 5 5 APHDC

Action Plan

    • To conduct training programs to increase number of practicing artisans in this craft.
  1. To promote Bobbili Veena in national, international level through social media, e-commerce flat forms for better market.
  2. To involve artisans or Veena plating artisan in more domestic/ national/ International level exhibitions for better business contacts & exposure.
  3. To conduct awareness programs on ecommerce, social media flat forms.
  4. To provide better financial assistance.
  5. To provide required tool kits, equipments for more productivity.

List of Activities Being Undertaken by District Administration under ODOP Initiative:

As Prime Minister of India have initiated for the promotion of indian handicrafts to diminish china product and to uplift our heritage crafts, local artisans. District is working on development, promotion, marketing for local handicraft as per the current trend.

  • Promoted Bobbili veena in all social Medias with Gi, ODOP tagging.
  • Better publicity done for the craft in local media, News papers, you tube channels.
  • In the financial yr. 2023-24, The state has involved Bobbili veena with live musical veena plating program by artisan in prestigious Global summits, expo’s in Andhra Pradesh, Delhi and other states like G20, Bharat Tex at Delhi; G20, GIS at Vizag, international exhibitions etc.,
  • Govt. of AP have conducted many valuable exhibitions and involved local craft, artisans for better promotion, market.
  • Lepakshi handicrafts emporiums across the india (APHDC Ltd.,) have taken initiations of developing QR codes to display with this craft and packing for better, easy promotion of craft.
  • Motivating artisans for productivity & purchasing most of all veenas making in the cluster from CFC/CDC common facility center available in Gollapalli, Bobbili Mandal to Lepakshi Handicrafts Emporiums (AP Handicrafts Development corporation ltd.,)
Details of Awardees
S.No Name & Address Award & Year Category ID card No
1 Shri S. Veeranna (late) 1979-80 Bobbili Veena National Awardee
2 SS ACHYTHA NARAYANA State Award -2018 Bobbili Veena SRVIC160027
3 S SHANKARA CHARI State Award -2018 Bobbili Veena SRVIC160017

Bobbili Veena


Vizianagaram (Bobbili) District. The erstwhile Samsthanams-Nuziveedu, Vizianagaram, Bobbili and Pithapuram continue to remain as main craft pockets for the production of Veena and Thamburas in Andhra Pradesh. Adding to Violin making, Mrudangam and Tabla are also made in Vizianagaram. These instruments are carved out of jack wood.

The artisans of Bobbili also specialize in manufacturing miniature forms that are gifted as mementos during the music festivals in Andhra Pradesh and Tamil Nadu.

Bobbili displays varied designs like the ones with a Lion Head and Peacock Head. The instruments manufactured in Andhra Pradesh are considered superior in quality and are preferred by musicians.


ODOP Redressal
Suppliers of Bobbili Veena

For any further information or query, kindly contact:

Sri Vishwa, Executive Director, APHDCL (Lepakshi),Ph.No: +91 8978644688